Arjobex has launched a new version of its flagship website, www.polyart.com.

The new version is meant to reflect the evolving state of the industry, with extended content around digital printing and converting technologies. The design features a more modern look and also more downloadable content, making it more relevant to visitors.

“Our previous website had been developped over 13 years ago, and the technology was now getting in the way of our communication,” says Louis Rouhaud, global marketing director of Arjobex. “It totally lacked flexibility and responding to events like the COVID-19 pandemic, which was really difficult. We had to totally overhaul the back office, keeping the spirit of the brand and the relevant content accumulated over the last few years.”

The website now hosts the blog pages of the company, with consistently updated news on events and the industry, tips on uses of Polyart and social media feeds. “The website will be of help as much to printers and converters as to designers or brands looking for new ideas on how and where to use synthetic paper,” adds Rouhaud.

The website is now accessible on all devices and features new downloads like case stories or the brochures available in many different languages, including Japanese and Chinese. It is an important update to the constellation of Arjobex websites that include www.arjobexusa.com and www.arjobexsecurity.com. 

Arjobex appoints Diane Kohl in US
Arjobex has also announced the appointment of Diane Kohl, formerly known in the industry as Diane Koepke, as senior market development manager. 

Kohl joins the team after serving as senior manager of innovation for Foxconn. Prior to Foxconn, Kohl held many leading roles at Brady Corporation (Wisconsin) over 20 years, including corporate strategy, global market and competitive intelligence, market research and customer experience/loyalty. 

“Diane’s vast experience in helping Brady and other organizations develop new products and grow their new product pipeline as well as expansion into new markets will help Arjobex do the same. Her proven track record of success in the ability to deeply understand new markets, key players, the competitive landscape and customer needs, as well as her years of industry experience, will be vital to the continued growth of Arjobex in the US,” explains Rouhaud.

Prior to Brady, Kohl also held a sales management role at a tag and label company, as well as market and product management at Tekra Corporation—a distributor/converter of plastic films and pressure sensitive tapes.

“I am very excited to be joining the great multi-cultural team at Arjobex, and look forward to working with them to help grow the market for Polyart,” says Kohl.

Kohl graduated Summa Cum Laude from Carroll University with a degree in Business/Marketing and a minor in Psychology.